Robert Half International Global Financial Services Industry Marketing Senior Manager in NEW YORK CITY, New York
Global Financial Services Industry Marketing Senior Manager
NEW YORK CITY
ATLANTA - PEACHTREE RD, CHICAGO
Are You Ready to Live Protiviti?
The Protiviti Career is about opportunities to continually learn, inspire change, and be your best in a culture that thrives on knowledge sharing and diversity. We hire curious people for whom learning is an everyday activity. We fuel your curiosity with challenging work, talented colleagues, and creative learning resources. At every level, we champion leaders who influence and achieve results. We encourage you to “bring your whole self to work” – all your motivations, passions, priorities, and commitments – as these things bring us closer to exceptional.
That's Living Protiviti.
We strive to recruit and hire the best talent, and it does not stop there. Once you join us, we promise to help you bring your career to life through exceptional work experiences, a culture passionate about learning and development, and a dedication to what matters to you.
Are you inspired to make a difference?
Then you have come to the right place.
What You Can Expect:
As Protiviti’s Senior Marketing Manager, Global Financial Services Industry, you will be responsible for the strategy, design, management and execution of actionable marketing, content and client development plans, budgets and results reporting for Protiviti’s largest industry practice, financial services.
What You Will Do:
Strategy and Growth – Build, drive and execute the FSI brand and marketing strategy aligned with Protiviti’s overall firm strategy and priorities; Translate business objectives/goals into actionable integrated marketing programs to help drive growth; Measure marketing program effectiveness and KPIs to drive continuous improvement; Act as a strategic business partner to key stakeholders within areas of responsibility.
Positioning, Messaging and Content Development – Create the strategic positioning and messaging towards key audiences in FSI and the overall industry ecosystem; Develop industry content and go-to-market strategies for practice leaders and subject matter experts across solution offerings and FSI segments, with specific focus on expanding the Protiviti brand in Asset Management, Capital Markets, Payments and FinTech.
Client Focus – Develop and execute impactful and meaningful client marketing strategies and programs, aligned with Protiviti’s Global Strategic Account Management Program (GSAM) and in close collaboration with respective Account Executives and Teams, to enhance client experience and engagement, and help drive brand awareness across the client’s organization.
Industry Ecosystem Relationships – Continuously analyze the marketplace for potential opportunities for growth; Build, manage and deepen marketing supplier and other key partner relationships, such as industry/trade associations, publishers, media platforms, conference organizers, technology vendors, and fintech forums, to develop programs that help build the brand, grow market share and innovate.
Optimize Marketing Operations – Accountable and responsible for the FSI marketing budget and channel effectiveness within areas of responsibility; Optimize for people, processes, and technologies to drive alignment across the global, matrixed organization.
What Will Make You Successful:
Crisp writing and storytelling abilities
A healthy interest in technology, innovation, and strong knowledge of integrated marketing communications strategies and tactics
A high level of organization, discipline, and curiosity
An optimistic, growth mindset
A focus on trust, teamwork, and relationships
Data-driven mentality to optimize our programs and campaign execution
Abundant creativity and critical thinking skills
A commitment to high quality work and attention to detail
Strong business acumen and project management skills; exceptional written and verbal communication skills
Solid interpersonal skills: a relationship builder with proven ability to mobilize stakeholders outside of span of control and effectively influence, motivate, lead, and collaborate with others at all levels of the firm
Excellent creative skills and entrepreneurial spirit with the ability to solve complex problems in a structured, measurable way
Strong proficiency with Salesforce.com and Microsoft Office products including Excel, Word, PowerPoint, Outlook, and Teams
A passion for connecting with, learning from, and teaching others
Ability to travel for meetings, conferences, etc., as appropriate.
Your Educational and Professional Qualifications:
Bachelor's degree from an accredited college or university; graduate degree preferred.
10+ years of well-rounded marketing experience; preferably at a professional services firm or financial institution.
Protiviti is not licensed or registered as a public accounting firm and does not issue opinions on financial statements or offer attestation services.
For all US & Canada Postings: You may submit your application materials online or call 1.888.556.7420 for additional ways to apply. Protiviti is an Equal Opportunity Employer. M/F/Disability/Veteran
NY PRO NEW YORK CITY
Protiviti ( www.protiviti.com ) is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Protiviti and our independent and locally owned Member Firms provide clients with consulting and managed solutions in finance, technology, operations, data, analytics, governance, risk and internal audit through our network of more than 85 offices in over 25 countries.
Named to the 2020 Fortune 100 Best Companies to Work For® list, Protiviti has served more than 60 percent of Fortune 1000 and 35 percent of Fortune Global 500 companies. The firm also works with smaller, growing companies, including those looking to go public, as well as with government agencies. Protiviti is a wholly owned subsidiary of Robert Half (NYSE: RHI). Founded in 1948, Robert Half is a member of the S&P 500 index.